I have 3 truths to share with you.
- You cannot compete with Big Brand Marketing
- You shouldn’t even try.
- You can do it better and see greater results for less effort (truly)
Stick around, this entire article centers around why your brand is NOT the first stop on the lead generation line, but, rather, what is.
If you follow this approach, known as lead generation marketing or direct response marketing, you will crush the big boys without a big marketing budget and flood your business with motivated sellers, qualified buyers, renters, and lenders without sacrificing your time and sanity.
Before we get into the how’s, I want you to understand, that marketing isn’t part of the business, marketing is the business.
The success of any business hinges on traffic and conversions. It’s true for every business, but it’s especially critical in real estate.
The only way to generate enough leads so that you have more deals than you can handle is through automation – unless
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